It was Trevor’s 23rd birthday. On that day, his father, who owned an off-the-rack clothing business, had organized a massive party for him. There were many guests at the party; most of them were business allies and employees of the company. Far from Trevor’s imagination, his father had plans that he did not know. All that the young boy wanted was to travel the world and make rocket planes, like he did when he was a kid.
Anyways, he was an obedient kid. So, when his father called out his name from a stage that was set at the party, Trevor stepped up and stood beside him. His father announced that he wishes to take an early retirement and travel the world.
He told everyone that his young and vibrant boy will now be responsible for nurturing the business. Trevor realized that his plans of traveling the world (like a free bird) were not going to ripe. Instead, it was his father who will now borrow his wing and fly in the wide-open sky.
Yet, he was an obedient boy, so he took the responsibility. (With a smile on his face and a glass of champagne in his hand! ) As he took over the business, Trevor decided that he’d put his heart and soul into it, and make his father proud.
The first thing that he did was to set up an online presence. He hired a website developer who created a fantastic eCommerce website for the business. The site came out to look fabulous; right from user experience to interface, everything was perfect.
To his dismay, things did not come up as expected. His father had different ways of working. He’d target the generation X while Trevor aimed to target the millennial generation. He wanted to sell beautiful clothes. Soon he had realized that no matter how attractive their clothes looked on the internet, customers would send them back after purchasing.
He started to get many hate comments on the company’s Instagram and Facebook pages. Few comments that he read said that the clothes that they sell had wacky colors. Customers said that the clothes appeared in colors different than actual.
Trevor knew that it was a severe problem. Thus, he decided to take a look at their warehouse, where they’d store all the fabric. (as well as the finished products.) Upon inspecting the warehouse, he realized that the lights were dull. He noticed that the numbers and the kind of lighting fixtures that they had installed were inadequate by the standards of a warehouse.
After he reached home, Trevor spoke to himself, “no wonder the customers have problems with the colors of our clothing items. How can these incandescent fixtures help our SKU executives put the right labels on the clothes? It had to come to this situation, after all!”
Trevor was right. When it comes to rendering accurate colors, incandescent bulbs are a dead man’s choice. Objects, when seen under the light of incandescent bulbs, do not give true colors. They will either look darker or paler; well, mostly ugly!
Trevor knew that it was a severe problem. Thus, he decided to take a look at their warehouse, where they’d store all the fabric. (as well as the finished products.) Upon inspecting the warehouse, he realized that the lights were dull. He noticed that the numbers and the kind of lighting fixtures that they had installed were inadequate by the standards of a warehouse.
After he reached home, Trevor spoke to himself, “no wonder the customers have problems with the colors of our clothing items. How can these incandescent fixtures help our SKU executives put the right labels on the clothes? It had to come to this situation, after all!”
Trevor was right. When it comes to rendering accurate colors, incandescent bulbs are a dead man’s choice. Objects, when seen under the light of incandescent bulbs, do not give true colors. They will either look darker or paler; well, mostly ugly!
It was evident in Trevor’s mind that he had to invest in better warehouse lighting fixtures. He talked with Evans, his best friend, and figured out that he could use garage lighting fixtures in his warehouse. Evans owned a car garage, and he knew that garage lights would be perfect for the kind of warehouse that Trevor had. There was no moisture or dust in the warehouse. Thus garage lighting fixtures would work well.
Evans was right; a clothing warehouse-like Trevor’s can benefit from LED lighting. LED garage lighting fixtures would help render accurate colors of raw materials so that the SKU executives could label everything with the right color name. Without wasting another day, the 25-year-wise man replaced the incandescent lights with new LED garage lights.
Since then, the customers have fewer complaints. Now all they complain about is the size that Trevor is working on. The sales figures have now improved, as he has successfully achieved the goal of targeting customers from the millennial generation.
He now hopes that he will soon start traveling the world like his father.
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